Our mission is to perpetually recognize the sacrifice of America’s military fallen service members and their families. To promote an overall message of honor toward all who unselfishly serve to protect our way of life. The organization pays tribute to all military lives lost, not only while serving on active duty but also as a result of serving. Military deaths in all wars or conflicts and all branches of service from our nation’s inception are recognized.

This mission includes partnering with individuals, organizations, corporations and government entities to seek out Gold Star families and help us by sponsoring and presenting Honor and Remember and Honor and Sacrifice Flags.

The primary vehicle for perpetual recognition is a specific and dedicated symbol of remembrance created by this organization: the Honor and Remember Flag and the Honor and Sacrifice Flag. They are intended to fly continuously as a tangible and visible reminder to all Americans of the lives lost in defense of our national freedoms and protecting our way of life.